Organizational Leadership through the Massive Transformative Purpose

Purpose: This study aims at justifying the affiliation of massive transformative purpose as an important item in aggregate proclaimed corporate culture elements. For this reason bundle shades meaning for will be explored, bearing mind main researcher’s interest outlining cultural facet construct attributes which should further categorized official and unofficial ones. Methodology: Literature review critical analysis academic publications blogs business leaders consultants sphere exponential organizations are performed order to identify purpose. The latter summarized basic nuances new elaboration streams by application mind-map method. Secondary data ethnographic research method used facets construct, based on its meaning. Findings: A set interconnected is grounded through books, scientific articles blogs. aforementioned logically hierarchically arranged two useful mind-maps. outlined structured into parts: (1) first one, containing core (2) second encompassing identified construct. Thus, it became possible propose definitions purpose, embodying parts. In way, directly determined element culture, formulate communicate officially leadership intents future development.